Sustainable Impact: A committed supporter

As the founding mission partner, McDonald’s Hong Kong has been a rock-solid foundation for RMHC Hong Kong over the years, consistently contributing significant resources and lending its influential platform to amplify the charity’s vital work.

Have you caught the latest heart-warming videos from McDonald’s Hong Kong? The fast-food giant’s recent campaign in support of RMHC Hong Kong has taken social media by storm, resonating deeply with viewers and sparking outpouring support for the charitable organization.

Since the inception of Asia’s first Ronald McDonald House in Hong Kong in 1996, McDonald’s Hong Kong has chosen RMHC Hong Kong as their “Charity of Choice”. From fund raising, in-kind services, volunteering, or cause-related marketing promotion, it has supported RMHC Hong Kong programs and services to continue to improve the lives of paediatric patients and their families.

Some fundraising initiatives of McDonald’s Hong Kong for RMHC Hong Kong include Kidathon, a family-friendly race; public donations via McDonald’s official app or donation boxes inside its restaurants.

In recent years, McDonald’s Hong Kong has creatively utilized the reach and influence of social media and celebrity culture in supporting RMHC Hong Kong’s fundraising campaigns. Take the recent video that capturing the local boy band MIRROR’s Keung To, also the charity ambassador of McDonald’s Hong Kong, volunteering at the RMH in Kwun Tong and accepting the housekeeping challenges by the sick children, giving an in-depth perspective of how important the “home away from home” RMHC Hong Kong is creating for families in needs. Watch it now.

Prior to this was the return of the successful “Big Mac Big Heart” campaign featuring yet again Keung To to help raise awareness on the opening of the second RMH in Kwun Tong. Last year, the release of an emotional microfilm “Home is wherever we are together” have captivated the hearts of the audience. A story based on the true story of a family stayed at Ronald McDonald House (RMH) before, the video highlighted the “Family-Centered Care” philosophy of RMHC Hong Kong.

We are deeply appreciative of McDonald’s innovative approach and unwavering commitment as RMHC Hong Kong’s mission founding partner. Their willingness to leverage their extensive resources and platforms to amplify our cause has been transformative, enabling us to expand our reach and deepen our impact within the community.

The microfilm “Home is wherever we are together” has reached over 10 million views and won 7 international awarnds:

2023

 2024

Photo captions:

1. The short film “Home is wherever we are together” is a story based on the experience of a family stayed at Ronald McDonald House (RMH) before.
2. McDonald’s Kidathon aims to raise funds for RMHC Hong Kong to support families with ill children.
3. Keung To, the charity ambassador of McDonald’s Hong Kong, volunteering at the RMH in Kwun Tong and accepting the housekeeping challenges by the sick children.
4. The recent short film produced by McDonald’s Hong Kong helps promote the second RMH located in Kwun Tong.

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